Reasons To Hire A Freelance Web Designer

7 reasons why it’s better to hire a freelance web developer or specialist over a large company.


1. Low Overheads

The main reason, perhaps, is because they are cheaper. When there is wages, superannuation, insurance, maternity leave and rent, you have to keep the coal fires burning. And that means taking on every job that comes in. These days many freelance web designers work from home. They have tiny overheads and if they are doing okay, will only take on jobs that they like and can manage. Companies take all work – sometimes just to keep afloat. Low overheads not only half the price of your website but they double the availability any web designer has to work on smaller jobs.

2. No Queues

Big clients bring in big money for web companies and smaller clients have to wait in line. Big jobs can go on for months, sometimes years. It’s no problem to drop a $6K website when you have million dollar contracts. Why would a big company care about your little website? Freelancers don’t have big clients because it would mean hogging up all their time. A good Freelancer’s aim is to make a really great website – one worthy of showcasing on a portfolio page. Because their advertising budget is low, they need to do a good job. Word of mouth travels fast. So in general, you’ll find they respond to queries quicker. In the scheme of things, you’re quite important. You’ll probably get a direct line, rather than having to wait in a queue or play he-said she-said games with the receptionist and project manager. Because a freelance web designer’s budget is minimal, our work and our testimonials is the best ad for our services. And because the left hand and right hand belong to the same person, we’re often much more efficient than a sales or servicing department.

3. New Technology

Large companies are weighed down by process. If you read any management book at all, you’ll discover that process is part of the intellectual property (IP) a proprietor sells when he/she finally lets go of a business. The aim of identifying, measuring, categorising and then training a work methodology takes a long time to establish. In an industry where the technology changes almost monthly, adjusting to change and effectively communicating those changes to staff can take some time. But the web waits for no-one. A freelancer can change as soon as new technology (such as responsive web design) hits the ‘net. There’s no complex chain of management for seeking approval. Often freelancers freelance because they don’t like playing Chinese Whispers and dislike office politics (and dreaded work parties). A freelancer just wants to do a great job and proudly sit you on a podium in their showroom.

4. Skills & Qualifications

Is the person building your website fully qualified? Are they aware of industry best practices and coding standards? Or is there poorly paid twenty-something sitting in a back room, drinking coke while using Dreamweaver to build your site – without any real knowledge about the underlying code? If you go with a large company, your designer will probably be a cheap graduate because that’s where the money is. It’s likely that he or she will also be 100% responsible for the build of your site – responsible to the company bottom line – not to you and your web site. His boss knows very little about web design. More likely, he will be reading about how to maximise profit, how to expand, or how to franchise the company. If he can pay a web designer $25/hr and out-charge to you at $200/hr, then he’ll be okay. None of this is remotely related to your website. A skilled Freelance web developer will be able to build your entire website using Microsoft Notepad. Unlike the company boss, he is probably in love with coding and designing and that’s what your website is. It’s quite a different volition.

5. Communication

You’re with a web firm and they’ve tasked a great project and marketing manager. They seem to listen well – identifying your needs and suggesting solutions. He or she is probably attractive. It’s customary to send an attractive (often opposite sex young person) out to meet clients. All goes well. Problems start when the person who probably has a marketing background communicates your web site dream to designers and then programmers and project or line managers. Communication becomes a game of Chinese Whispers. YOU are several degrees of separation away from the people who are actually building your site. And in many cases, coders are outside of the country. The company boss doesn’t want you to meet that person because he might tell you how much he’s getting paid. How often have you heard, “I forwarded that info to our Content Manager on Tuesday. Oh. She didn’t get back to you? Hang on … Ah, yes it looks like she’s away on maternity leave. Is there anything I can help you with?” The point I’m trying to make is that nobody is really listening to you. I know this because I’ve been that guy not listening on behalf of a company. The guy not revealing just how little time the thing you want will take. The real cost. When your web guy is working for the man, he’s answerable to his bottom line – not yours. Freelancers are answerable to clients and the work they do. Good freelancers listen. Not all do, of course, but if you find one that does – latch on.

6. Volition / Raison d’etre / The point of it all

Freelance web developers are in the business because they want to build really smart websites that work for people – sites that bring in new sales and business opportunities. Freelancers love what they do. Their intent is yours : they want to build the best website possible – not pay 12% Superannuation for 5 employees. Freelancers also tend to shy away from doing jobs they aren’t interested in. Few build sites for money. It’s why they are freelancers. They want to code, not run a business. Like me, most don’t see a need to expand. They are happy to either design or code (or do both) up websites. They have NO overheads and fewer financial responsibilities. If they are doing well, there’s NO reason to say yes to a job. Company bosses are staring at payroll, super, time-in-lieu, maternity and sick leave paperwork while trying to work out how to turn a profit over those expenses.

7. Care

This is the big one. Freelancers actually care about what they do. I’m not being twee here. A freelance web designer’s career depend on how much they care. The website they build for you will be their own. If I were you I’d want that to be the case. It is definitely NOT the case with a web design company. That site is solely yours. Check out any website made by a company. Any website at all. It’s not uncommon for companies to charge between $4k – $10K for a basic website. $1K will get you a cracking good freelancer-built website. Often the job and resulting website functionality is exactly the same, but for a third the cost.

In Conclusion

The upshot of it all this is that freelancers can’t charge an arm and a leg to build a basic website. If they are just getting their act together, then you might even get a crazy deal (think under $1,000). Most Freelancers rarely build websites for more than about $3K because that job will takes them away from less intense and more interesting pursuits. They aren’t in it for the money. I can promise you that. Otherwise, they’d start a company – and then franchise it. Web company bosses probably originally went into web design because they loved the code and the creative way that you can express intention with a website. Sadly, being a boss no longer allows them to experiment and play with code and images. The bottom line is simple :

With a company you might be lucky to get what you paid for.

With a freelancer you’ll get much more for half the price. At least! 😉

What is Responsive Design?

What is Responsive Design?


In a nut shell it’s one single website that is able to detect the size of the screen being used and “respond” by switching the framework of the webpage to fit the device (desktop, tablet, mobile phone etc.). Before responsive web design was introduced, people would have multiple websites developed for each device and their screen size. This wouldn’t work so well due to the sheer number of various devices, as well as the clunky coding techniques involved back then.

When your website isn’t optimized for the many different mobile devices that consumers are using today, then you’re likely missing out on a significant amount of sales. In fact, mobile sales grew 63% compared to Black Friday in 2013. While providing consumers with more avenues to make purchases is a boon for retailers, it does present some drawbacks. If your website isn’t easy to use or fast-loading on a variety of devices, and doesn’t immediately present the information your customers are looking for, they are likely to give up and shop elsewhere. Instead of creating a separate website for mobile devices, a better solution is to use responsive design principles.

Responsive design is an approach aimed at crafting websites to provide the optimal viewing experience – no matter what device it’s viewed on. When viewed on mobile devices, websites that are not responsive often require scrolling, resizing and zooming. None of this makes the shopping experience easier for the consumer.

This approach adapts the site layout to fit the viewing environment, whether it be a desktop, a tablet or a smartphone. The layout is designed to accommodate different screen sizes through the use of media queries, fluid grids, and flexible images.

Do This Simple Test Now:

You can test out what Responsive Design does right now (assuming you’re on a desktop or laptop). Just take your pointer to the bottom right corner of the screen and click and drag to resize this screen (browser window). You will notice how my site “responds” and switches accordingly to the size differences.

Main Components of Responsive Design

  • Fluid, proportion-based grids use relative units, like percentages, (rather than absolute units) to size page elements.

  • >Flexible images are also sized in relative units, to prevent them from displaying outside of their containing element when that element is resized.

  • CSS3 media queries use the characteristics of the viewing device, such as screen widths, to determine which set of style rules is applied.

  • Server-side components, such as feature detection and device detection, work with client-side methods to decrease the site’s load time even more.

Consumers expect a lot of conveniences when it comes to online shopping and ease of use on their tablets or smartphones is one of them. With an increasing amount of advertising noise in today’s market it’s quite a feat to capture the consumers’ attention, which is almost always limited. When a website is slow or the consumer can’t easily find what they need, they leave. The transition to responsive design compels you to streamline your content to optimize the customer experience and, in the end, converts more of your visitors to sales.

What is Google Analytics and Why Your Business Should Use It?

If you own a website, especially one that functions as a business, one of the most important things you may become interested and concerned with is your traffic. Google Analytics is one of the top free tools that you can use to measure inbound traffic to your website.

An individual can use Google Analytics simply by signing up with their pre-existing Google account; of course, if you do not have one, signing up for one is just as easy. It asks you information about your website, including your web address, and in turn gives you an asynchronous tracking code to implement into your web HTML coding. In other words, you paste this code into the HTML of your website and Google Analytics provides you with a plethora of information.

Google Analytics has 6 different forms of analytics at your disposal to help you monitor and gain traffic and potential sales for you and your website.


Analysis Tools

Analysis tools allow you to:

  • See the immediate effects of any updates or changes you make
  • Build custom reports
  • See where visitors are most engaged on your site
  • See how visitors navigate about your site
  • Apply different segments to give you particular information, like “visits with conversions”
  • Customize your dashboard to include performance indicators most important to you
  • Easily share information with others, including colleagues and teammates
  • Use applications, plugins, and other features



Content Analytics

Content analytics allows you to:

  • Set up experiments to test traffic inflow
  • Find out what people are searching for
  • Test how long your website takes to load
  • See how visitors interact on your website
  • Import Google AdSense to help display ads



Mobile App Analytics

Mobile app analytics allows you to:

  • Monitor customer discovery and download of your apps
  • Understand where your traffic is coming from and where it will increase
  • Appear on Google searches, content websites, and in other apps



Conversion Suite

Conversion suite allows you to:

  • Understand how visits become sales
  • Understand why customers buy and the type of purchases they make
  • See the impact that other outlets make on your site, including email, social media, marketing, etc.
  • Build and customize your marketing strategy



Social Reports

Social reports allows you to:

  • Measure the impact of social media on your site
  • Learn where your engaging visitors come from
  • See what your visitors share with others


Advertising Analytics

Finally, advertising analytics allows you to:

  • Make search engine marketing more effective
  • Reach customers that are interested in you
  • Learn the effects of display to new customers
  • Understand ad and app performance
  • Optimize digital marketing
  • Understand what marketing activities are working for you



In summary, Google Analytics has the ability to give developers and marketers the information that matters most to them. You will be able to track traffic and sales from every which way in order to optimize your website and market yourself to the greatest effect.

Jamie Middleton