Investing In Email Newsletters Can Still Grow Your Business
Though the form may seem antiquated in today’s high-tech world, newsletter marketing is still a very effective method for informing both current and prospective customers about what they can expect from your company. With this in mind, it makes sense to invest in online newsletter management, specifically, to help grow your business.
It is perhaps best to think of a newsletter mailing service as an extension of your advertising efforts, as the majority of web marketing companies do. After all, 78% of those who sign up for digital newsletters do so with their personal email addresses. This makes it easier for you to contact would-be clients or customers directly. And because 60.8% of all online marketing is utilized as a way to increase mobile web and internet sales, you will want to use these newsletters to highlight upcoming sales and go into detail about the quality of the products you offer.
Unfortunately, the appeal of digital direct mail newsletters is still somewhat tentative. Though 42% of customers read the newsletters sent to them via email, 48% find reading them to be a boring task with little greater meaning. The key is to bridge the gap and create newsletter content that is relevant, informative, and engaging. One way to do this is to create newsletter titles that are concise and stick in the readers’ minds. This approach yields a greater click-through rate than newsletters that have lengthy titles. It may require some work to develop a distinctive style of writing for your company, but once you do, you’ll be well on your way to becoming a newsletter pro.
If you have any questions, or maybe you’d like to have me create you a newsletter marketing plan, let me know I’d be more than happy to help.